The WordPress PAD » SEO and Web Marketing

Archiving for Blogs That Publish More Than Posts

wppad — Sun, 07 Sep 2008 22:32:42 +0000

So, let’s say you have a blog that publishes more than blog posts. Or rather, you use WordPress’s blog posts loop to publish glossaries, directories, or other lists that you don’t necessarily want published in your rss feed or exposed in your archives. Well, there’s a two-prong solution that takes just about 60 minutes of your time. First, installing the WordPress Advanced Category Excluder plugin and two, creating a JavaScript enhanced archives page that only exposes the posts and pages you want your users to see.
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Post tags: archiving, wordpress plugin

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Trend Watching: The Rise of Valuable and FREE Stuff Online and Offline

wppad — Mon, 25 Feb 2008 18:40:56 +0000

This month’s briefing at Trend Watching, is all about “FREE LOVE”, companies giving away free valuable products and services to consumers online and offline as the latest trend in marketing. I thought this is a relevant article especially as regards to the C2C (consumer to consumer) marketplace and of which we bloggers benefit from every day. We get free plugins from each other, free tools, free links, free traffic, all of which are valuable in our blogging successes. I touched on the value of “Free” things on the Web in an earlier article suggesting that good content on the Internet specifically may be worth paying for, and still, free content is only as valuable as its use to you. It’s interesting how Trend Watching breaks down how FREE LOVE came to be:
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Post tags: business, consumer, internet marketing, Trendwatching

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SEO Your WordPress Blog

wppad — Tue, 19 Feb 2008 08:05:43 +0000

It takes a little bit more finesse to search engine optimize (SEO) your WordPress blog compared to a regular website. But fortunately, the web being a particularly wonderful place, there are answers out there to make it a less painful and inexpensive experience.

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Post tags: Blog Tools, SEO, wordpress theme

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Add RSS Feeds to Your Website

wppad — Fri, 15 Feb 2008 00:07:33 +0000

So, let’s say you have a website and a blog. You want to advertise your blog on your website. It’s easy enough to add a link to your blog on your website, but that’s amateur stuff. You can do better. Why not add your RSS feed for your blog on your website so that a list of your current posts (and links to them) appear on your website’s sidebar (or elsewhere).

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Post tags: rss feed, rss feed javascript

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The Way Back Machine Can Help Your Blog SEO Efforts

wppad — Sun, 10 Feb 2008 19:17:50 +0000

I have a wonderful SEO person whose taught me and continues to teach me all sorts of wonderful things about search engine optimization for my blogs and me websites. Last week while we were discussing a client’s website redesign project (on which we’re collaborating), she told me about “The Way Back Machine“. Have you heard of this? Here’s a summary from the about page of Archive.org:

“The Internet Archive is a 501(c)(3) non-profit that was founded to build an Internet library, with the purpose of offering permanent access for researchers, historians, and scholars to historical collections that exist in digital format. Founded in 1996 and located in the Presidio of San Francisco, the Archive has been receiving data donations from Alexa Internet and others. In late 1999, the organization started to grow to include more well-rounded collections. Now the Internet Archive includes texts, audio, moving images, and software as well as archived web pages in our collections.”

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Post tags: indexing, intenet archive records, search engine optimization, SEO, the way back machine

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Add Your Blog’s RSS Feeds to Your Google and My Yahoo! Personalized Pages

wplover — Wed, 06 Feb 2008 00:38:43 +0000

So, if you’re looking for yet another way to increase web traffic to your blog, try going through your personal My Yahoo! and personalized Google pages to get your blogs indexed better on both Yahoo and Google search engines. How? Well, add your blog’s RSS feed to your personalized Google page and your My Yahoo! page. Below are step by step instructions on how to use your personalized Google and My Yahoo pages to potentially bring more web traffic to your blogs in a very simple way.

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Post tags: blog rss feed, Google, high page rank, iGoogle, increase page rank, increase web traffic, My Yahoo, Yahoo

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Getting Your Website and Blog Noticed with Online PR Services

wplover — Sun, 13 Jan 2008 19:19:06 +0000

When I think about marketing my blog, I don’t think of PR. But, blogging is a unique business requiring unique and numerous channels of marketing. There are the usual word of mouth, article submission sites like ezinearticles.com, getting well known guest bloggers to write an article or two on your blog, and so forth. But, PR, really? Well, Poles Apart Design is ready to announce a new partnership with an email marketing company, Constant Contact, and we’re looking to get the news out there quick, fast and hard. But, we’re still a new and small company.

I checked out a couple of PR sites like PR Newswire and Business Wire. Then I checked out PR Web and was quite impressed with what they had to offer, but more so with how they presented it to me. Check out this smart, creative way PR Web used video to market their PR services:
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Post tags: constant contact, ezine articles, PR web

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Some Great Online Tools and Websites for Marketing Your Business

wplover — Wed, 19 Dec 2007 21:57:39 +0000

As a small business owner myself, I look for unique ways to market my business without traditional advertising. I took a look at a few great online tools/websites that you could consider assets to your small business or yourself. One is Zvents, the only search engine for events. The second is Constant Contact, a small business centered email marketing program. The others are three must visit/bookmark sites: Local Biz Bits, All Business and Small Business SEM (Search Engine Marketing).(...)
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Post tags: constant contact, internet marketing, local biz bits, web tools, Zvents

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Understanding Publicity, Part 3: HOW to Pray for Space and Time

wplover — Fri, 16 Nov 2007 17:52:46 +0000

Our guest blogger Murry Shohat is back with the final installment in the series, Understanding Publicity.

Websites are dynamic, living things. They breathe (or they should). A static website that rarely changes or fails to regularly add content is like a store with goods on display but no employees to transact business. One good way to add life to your website is through publicity. This part of my series tells you how to get publicity and what to do with it to keep your website breathing.(...)
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Understanding Publicity, Part 2: The Who, What, Why, When and How.

wplover — Wed, 07 Nov 2007 08:03:46 +0000

Our guest blogger Murry Shohat is back with Part 2 in the series, Understanding Publicity. Let’s get to it.

In Understanding Publicity, Part 1, I mentioned that with advertising, you pay for space and time. With publicity, you mostly PRAY for space and time. The reason is simple: there is a sort of “church/state” separation or wall that is firmly in place in western journalism. You can buy ads but you can’t buy a news story. You can pay for a TV or radio commercial but you can’t throw dollars at a reporter for coverage, not in any media that’ll help your business. Online, you can pay for incoming links to increase your page ranking in major search engines, but many experts, and even Google frowns upon this type on insincere and inorganic form of website publicity.

If you study the media, you’ll learn that good editorial content receives five to twenty times more attention than advertising content. On the web especially, content is king. We sometimes mute commercials, or skip them, right? We do the same for interruptive flash banner ads. We usually read a newspaper for news and features, barely noticing the ads. Thus, if you can get editorial attention, it’s worth the effort because the attention provides leverage. Sitting on top, like whipped cream, is the endorsement value of publicity.
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